B2B Digital Marketing Agency to Scale Your Business
No area of digital marketing has grown as rapidly as B2B marketing on LinkedIn. However, to convert leads generated by your marketing efforts you will need an in-depth understanding of various digital strategies. This is where our team can help you.
We have based our entire work philosophy on transparency and simplicity. Hence we ensure that our clients have a deep understanding of the marketing strategies and methods we employ, such as designing targeted tests, lead generation, and reporting. Most importantly, we use this to help our clients in improving their visibility on LinkedIn and in generating sales leads.
We can help you generate:
– Qualified Sales Leads
– Buyer Target Lists
– Improved Lead Conversion
– AI Insights
To help our clients further, we have created several products to help our clients in using the various marketing tools, such as setting up and managing LinkedIn campaigns and company pages. We also help clients create content to showcase their thought leadership. We also employ account based marketing and lead generation strategies. We provide tools that our clients can use to develop customized marketing lists with their sales teams and integrate lead capture with their CRM.
We focus exclusively on helping our clients develop high quality leads for their businesses. Our goal is to help our clients’ generate high quality leads that their sales teams can close. Our expertise cuts across many industries including professional services, manufacturing, technology, and SaaS.
The mission of DigiCited is to help you with lead conversion and analysis as well as founder and team branding. We provide tools that help strengthen your marketing team. Section 3 provides contents on B2B buying decisions, LinkedIn ads and campaign management and other related topics. Team DigiCited specializes in professional networking marketing and is equipped with tools to create high-impact campaigns on LinkedIn. We provide solutions on strategy, audience and creative development and measurement of marketing campaign. We help our clients improve the lead conversion rate of their LinkedIn marketing. We take every marketing rupee and post of our clients seriously to create marketing campaigns that help our clients generate high-impact conversations with the B2B buyers. We provide a full suite of marketing services.
Where Do B2B Purchasing Decisions Begin In 2026?
Using LinkedIn gives marketers a unique opportunity to advertise in a professional setting like no other social media platform. Similar to other social media, people aren’t just aimlessly scrolling. Many are researching about vendors. This means executives can be reached when they are interested in potential solutions to their business problems.
Prospects in 2026 research more than ever before. They ask AI for possible solutions and research about company’s employee pages to aid in their research. AI can also help marketers to create ideas for potential content for employees to post on LinkedIn to retain customers. In digital marketing, employees can post content on the company’s behalf to gain credibility, but marketers need to utilize social media like LinkedIn to achieve these goals.
Aside from the earlier mentioned features, LinkedIn also has unique capabilities to:
– Create ads targeted toward specific industries and business levels.
– Market to Founders.
– Utilize native lead generation forms.
Retarget visitors who already watched some kind of videos or already visit the company’s website.
Extensive LinkedIn Advertising and Campaign Management
We specialize in performance advertising. Some clients hire us to run LinkedIn advertising campaigns and leave the rest. However, many hire us to handle all aspects of their digital marketing including strategy, creative and advertising, and performance reporting. We integrate our activities to paid performance advertising. DigiCited’s focus is to integrate paid performance advertising with the sales funnel.
LinkedIn Advertising Specialists
As a LinkedIn advertising agency, we specialize in various forms of sponsored content including Message Ads, Conversation Ads, Document Sponsored Content, Video Ads, Sponsored Content and Lead Gen Forms. Digital advertising requires an understanding of the influencers and decision makers and the blockers. At DigiCited, we create message ads specific to influencers and decision makers. As part of our LinkedIn advertising services, we conduct campaign creative and messaging tests. We compare various elements of the campaign including the offers, headlines and creative. Strong LinkedIn advertising management is essential for the success of a lead generation campaign. Our focus is to optimize the campaign for the target audience to ensure Leads are generated at the lowest cost possible. The DigiCited team is adept at managing the campaign, and making quick changes if the audience is not generating the desired leads.
Why Do Industry Leaders Select DigiCited As Their LinkedIn Marketing Agency?
Our analysis of the competitive landscape reveals that a number of agencies make claims that they cannot substantiate. While promises can’t be verified, performance can. Consider the following performance indicators and verify your findings during a discovery call.
· We specialize and are fully equipped to work with B2B clientele which includes, but is not limited to, SaaS businesses, Professional Services, Tech businesses, Manufacturing, and Large Enterprises. Therefore, we will not need to learn your sales process to manage it for you.
· We have the capacity to develop and execute campaigns that encompass all stages of the funnel using a myriad of channels, e.g., LinkedIn, Content Distribution, Search Engine Optimization and Google Ads.
· Our main concern is the quality of leads generated through our campaigns, not the volume. We do not evaluate a campaign’s success based on the number of leads generated.
· Reporting is done by way of a work sample listing leads generated, cost associated with the leads, and audience insights.
· Our specialized team has the knowledge and capacity to execute various elements of a LinkedIn campaign.
· Our team is located in New Delhi, India and are equipped to develop campaigns that are relevant to and effective for the Indian marketplace.
Unlike other agencies, we focus on quality and providing a positive customer experience, which gives us a long-term edge in the industry.
Access, Ad Accounts & Working Together
We receive many inquiries on how our partnership may look like in practice. It is usually very straightforward. You continue to own your Company Page and Ad Account, and we are given the required access to manage Ads and campaigns. It allows you to continue controlling your campaigns, audiences and billing. Where necessary, we create a comprehensive LinkedIn agency account structure, and grant Campaign Manager permissions to implement and manage LinkedIn Insight Tags and Conversion tracking.
We also welcome reaching out for collaboration, if your marketing requirements go beyond your current capacities. In such cases, we may help you build and manage LinkedIn campaigns and ads, while you work on building relationships with your clients.
What Determines Your Investment In LinkedIn Campaigns
During initial consultations, the question of how much LinkedIn campaigns and ads may cost, comes up. Compared to other Social and Paid Advertising platforms, LinkedIn ads are expensive. One of the reasons for the higher costs, is because the targeting on LinkedIn is a lot more accurate compared to other platforms. Also, like most PPC (pay per click) ads, LinkedIn runs an auction.
Some of the other factors that impact your costs are:
– The Seniority of your target audience (C suite is more expensive compared to managers, for instance)
– The level of competition and the number of sponsors for the role in your industry
– Type of campaign goal. Example goals include increasing campaign awareness, website visits, video views, lead generation, etc.
– Ad Relevance and quality.
– Location and the number of target accounts.
– Quality of the landing page or lead forms, as well as the speed of response by the sales team.
Because we individually assess your goals, we are able to provide recommendations that will generate quality leads within your sales cycle and at the right budget. There will never be surprises with DigiCited because we will always be transparent with our pricing.
We have a unique, 6-step process in which we examine your campaign from start to finish. Our process provides quality leads and an increased revenue flow for your business.
1. We audit your ideal customer profile, your competitor campaigns and existing campaigns to get a well-rounded perspective on your business.
2. Based on your targets and the key indicators important to your sales personnel, we create your customer value proposition and Craft audiences and messaging for your campaign.
3. Before your campaign goes live, we put procedures in place to secure and protect the leads generated by your campaign.
4. Using our extensive knowledge in audience creation and paid ads, we launched several variations of your campaign to identify the best and fastest ways to achieve your goals.
5. Continuously assess and improve lead quality based on end-user feedback and decrease lead time.
6. Provide monthly reports, increase ad spend on best performing campaigns and implement new campaigns.
Industries
B2B and SaaS businesses, Manufacturing, Professional, Technology and other enterprise businesses, we cover the gamut. The Buyer Committee determines our approach. A Manufacturing company needs help finding distributors. A SaaS company needs help filling their pipeline with qualified opportunities and booking product demonstrations. Channel flexibility is critical and DigiCited excels at developing strategies that accomplish your objectives.
What We Do
Having an employee dedicated to LinkedIn marketing for your company takes some of the stress off of you, but an individual cannot be effective at the multiple functions of an effective digital campaign. Partnering with an agency provides access to a broader talent pool at a lower cost to your company. While DigiCited focuses on the campaigns of our clients, we educate their employees on best practices for LinkedIn, so in the process, our clients’ employees become better at posting content and managing their profiles. We focus on paid advertising while our client’s employees focus on selling the company’s products and services.
Founder: This is going to get expensive, right?
Consultant: Not if we test and scale effectively. We track our cost per qualified lead.
Founder: Makes sense. What’s next?
Consultant: Next we can do a free audit of your page, offer, and audience.
Start Your LinkedIn Marketing Plan
If your sales staff isn’t having quality conversations with the right buyers, perhaps it’s time to engage a reliable LinkedIn marketing partner to develop a long term, repeat, and predictable marketing program for your organization. To help us understand your business, your goals, the accounts you wish to target, and the challenges you face, our staff in New Delhi will perform a free marketing program audit and offer program strategy recommendations. Provide your contact information to schedule your program audit.
Frequently Asked Questions
What does a LinkedIn marketing agency do?
As a LinkedIn marketing agency, we help our clients establish a presence on the world’s largest professional networking site. Our services include lead generation, marketing, advertising, and other related services.
How much do LinkedIn ads cost in India?
There is no standard cost for LinkedIn advertising. It depends on the audience you want to target, the competition, the format of the ads, and other factors. We also charge a management fee. However, DigiCited offers marketing program services at prices that our prospective clients will find value for money.
How long will it take to see results?
Lead generation with paid campaigns creates results faster (usually a few weeks to a couple months). Organic lead generation takes longer (about 6 months to a year). Once we generate leads, our goal is to close the sale. That is why we track our qualified leads and our pipeline (the leads that we can track and manage), rather than merely the number of clicks.
Is LinkedIn the best platform to achieve our goals?
Generally, B2B companies that sell larger ticket items to companies (usually when multiple people make the buying decision) are a good fit for LinkedIn. If you are in the business of selling lower cost/value items to an end user, LinkedIn will not be as effective and we will let you know.
Will you need access to my LinkedIn password?
No. We will manage your ads/campaigns within the limits you set. You can change those limits at any time.
What is the difference between LinkedIn marketing and LinkedIn advertising?
Within means of LinkedIn marketing services, we help improve your presence through various means including posting and outreach. With LinkedIn advertising, we manage sponsored posts and pay-per-click (PPC) ads. For B2B companies, the best results are achieved through an integrated marketing approach.
Is it possible to use other services such as Google Ads and SEO, in addition to what LinkedIn offers?
Yes. DigiCited provides various B2B marketing services. It is our goal to better align your company’s marketing approach and to avoid wasteful duplication.
